The English Office is your office,
10 years of experience
over 10,000 English teaching hours
University of Cambridge DELTA (English Language Teaching to Adults)
Trinity College London iBET (International Business English Teaching)
University of Oxford English Teaching Certificate
Cambridge CPE Cambridge BEC Higher,
Authorized English-Romanian Translator/ Interpreter
University of Cambridge Speaking Examiner
M.A. in International Business
M.A. in Contemporary English Literature
M.A. in American Cultural Studies
B.A. in English and Romanian Language and Literature
in IATEFL organisation (International Association of Teachers of English as a Foreign Language)
17 Jan 2014
The stepping stone of any Business English course is an accurate Needs Analysis, or, as N. Chomsky famously defined it – a target situation analysis.
One of the main differences between Business English and General English is that when learners deal with the former, language is seen as a communication tool they use in order to obtain practical results in real-life business contexts. Consequently, the motivation to learn English comes out of these immediate needs, rather than an external objective like passing an exam.
An effective Business English course must focus on two major components: relevant communication skills and relevant business language.
An effective Needs Analysis should be able to identify the specific and personal linguistic needs of any learner. And in order to accurately identify the training gap, as E Frendo asserts, i.e. the difference between the target situation and the present situation, teachers must be highly skilled in finding the appropriate tools for each Learner.